Today's #FashionFriday film is brought to you by DuPont, whose synthetic fiber divisions have, apparently, been keeping us safe from sheep and living in the American Midwest since ca. 1975.
This mid-1970s commercial promoted DuPont's manmade fibers products like Nylon, Orlon, Dacron, Lycra, and Qiana. It is part of Hagley Library’s Sponsored and industrial motion picture film collection (Accession 2018.222).
‘Sponsored film’ defines a variety of motion picture productions funded by businesses, organizations, or governments that dictated the point of view, audience, and intent of the film. Industrial or business films are a sub-genre of sponsored films with content that marketed products and ideas, touted a particular company or industry, trained employees, and explained manufacturing or transactional processes around the creation and sales of products and ideas.
The Sponsored and industrial motion picture film collection at Hagley is an artificial collection compiled by curators that includes single motion picture films or small sets of films acquired via purchase or donation.
This collection has not been digitized in its entirety, but you can view a selection of 76 films from this collection online now in our Digital Archive. Just click here!