If you spend a significant amount of time amongst museum collections there are bound to be some objects with which you develop a fondness for and some you just fail to appreciate. One such object came to Hagley in the Amram/Brick Woman Inventor Collection. He is a Billiken and, to me at least, seems rather unpleasant. But does that impish grin truly disguise a fiendish heart? Or is he just misunderstood?
Within a few short months the little grinning god was everywhere. By that fall he had his own corporate force in The Billiken Company, who managed the use of his image. His smiling face appeared on cards, as jewelry, in books and toys, spreading happiness, hope and luck where ever he appeared, including as the mascot of St. Louis University.
The little totem had become an honest to goodness national craze. By early 1909 one of the members of the company designed and patented a small throne on which the statue could be placed. A fitting seat for a happy idol.
Like all fads, the Billiken eventually faded from the public imagination. But he lives on here at Hagley as a testament to one woman’s inventiveness. (Even if I think he is a little creepy.)
Sarah Snyder is the Museum Collections Manager at Hagley.