It's a hot *everyone* summer again this week, so we're breaking out the short-shorts and hitting the pool with this Spring/Summer 1978 Men's Wear Fashions Forecast from E.I. du Pont de Nemours & Company.
This advertisement promoted the company's synthetic fibers, featuring men's fashions made from Dacron, Antron and Lycra. It is part of Hagley Library's DuPont Company films and commercials (Accession 1995.300) collection, which consists of moving images documenting the research, development, training, safety measures, products, and promotional aspects of DuPont company history. This includes commercials, short films, feature films, and television programs.
The collection has not been digitized in its entirety, but you can view a selection of nearly 300 films and commercials online in our Digital Archives by clicking here.