Crisp, but oh so tender! This 1953 commercial for Kix cereal is giving us the vim *and* the 83% energy (???) we need to get through our Thursday (we'll stick to the small goals & leave the jumping, leapfrog, tennis, etc. for the kids).
This advertisement is part of Hagley Library's collection of Cinecraft Productions films (Accession 2019.227). Cinecraft Productions is a Cleveland production company founded in 1939 by Ray Culley (1904-1983) and Betty (Buehner) Culley (1914-2016).
The company, which still operates today, specialized in commercial productions for business, industry, trade organizations, and, in some cases, government agencies and social service organizations, work that currently allows it to proclaim itself the “country's longest-standing corporate film & video production house.”
The collection includes motion pictures, still images, scripts and related production documents from the company's founding into the early 1980s with the bulk covering the 1950s to the 1970s. The collection has not been digitized in its entirety but we are currently making frequent additions; click here to view it online now in our Digital Archive.