Negating Visions: Cultural Memory and Media Negatives
The positive image cannot exist without the negative, and the relationship between the two reveals the fundamental nature of the image as fungible, media as a process, and truth value as a matter of interpretation. Scholarship and conservation therefore have a profound responsibility to collect, preserve, and interpret media negatives for what they reveal about the relationship between positive images and the truth.
In her latest project, Dr. Stefka Hristova, associate professor at Michigan Technological University, theorizes the relationship between media negatives, their positive counterparts, and the truth value accessible through a careful study of both. Using the collections held in the Hagley Library, Hristova demonstrates that a photographic image cannot be understood without reference to its negative. Likewise, and with profound implications for our present moment, the images and other media generated algorithmically cannot be properly judged or interpreted without an understanding of their negatives, the data used as the means of generating the final image.
In support of her work, Dr. Hristova received funding from the Center for the History of Business, Technology, and Society at the Hagley Museum and Library.