Gregory Hargreaves interviews James McElroy about his dissertation project “Racial Segmentation & Market Segregation: The Late-Twentieth-Century History of the American City Supermarket, 1960-1990.” In support of his research, McElroy, PhD candidate at the University of Minnesota, received an exploratory research grant from the Hagley Center for the History of Business, Technology, & Society. 

In “Racial Segmentation & Market Segregation,” McElroy offers a social and busines history of supermarkets that links the production and distribution of marketing knowledge with the shaping of urban spaces and communities in the latter half of the twentieth century. The process revealed is one in which market segmentation based upon racialized stereotypes informed the segregation of American cities we live with today.

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