SYNTHETIC FASHION & THE MAD RUSSIAN

DuPont was in the fashion business. The industrial giant cultivated markets for its novel synthetic textiles, such as Rayon, by interfacing with the wider world of fashion. This process brought one Alexis Ureyvitch Sommaripa, later known as “The Mad Russian,” to prominence. This elegant, cultured man was born in the Russian Empire in Odessa, Ukraine, fled the revolution as a teenager, and migrated to the United States with the goal to become “a rich American.” From there, his path led him through Harvard, Alabama, Lowell, Buffalo, to New York City. Along the way, he shaped the ways in which DuPont did business, and how American women preferred to dress. 

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