The DuPont firm was a leader in workplace and community safety communications during the twentieth century. This had been baked into the company culture from the first, as gunpowder manufacturing made essential. What changed over time were the techniques and media of communication, and the intended audience targeted by the company’s messaging. 

In her latest research, Madison Krall, assistant professor of communication studies at Seton Hall University, explores the wealth of health and safety materials generated by the DuPont company during the twentieth century. From posters to motion pictures, the firm deployed a wide array of media to promote safety in the workplace and beyond. DuPont wished to convince the public that its products were safe, and to convince employees and community members that safety was their responsibility.  

In support of her work Dr. Krall received funding from the Center for the History of Business, Technology, and Society at the Hagley Museum and Library.