Lisa Jacobson will speak about her new book, Intoxicating Pleasures: The Reinvention of Wine, Beer, and Whiskey after Prohibition. Following prohibition’s end in 1933 alcoholic beverage producers struggled for decades to restore alcohol’s respectability and mass market success. It took a battalion of public relations experts and tastemakers to establish wine, beer, and whiskey as legitimate emblems of the American good life.

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