New desserts, pea soup, and noodle dishes u2026 we're hungry for #FoodieFriday this week and this oddly aggressive advertisement for DuPont cellophane from 1940 hits the spot.
This tear sheet from The Saturday Evening Post is part of Hagley Library's collection of E.I. du Pont de Nemours & Company Advertising Department records (Accession 1803). As DuPont began to diversify its product line beyond gunpowder and explosives in the early twentieth century, the company had a need for more advertising. DuPont established an Advertising Division within the Sales Department between 1907 and 1909, which was reorganized into a separate Advertising Department in 1921.
The collection of E.I. du Pont de Nemours & Company Advertising Department records has not been digitized in its entirety. The online collection comprises magazine tearsheets featuring DuPont advertisements dating from 1901 to 1971. A variety of brands and products are represented, including gunpowder, automobile supplies, Cellophane, paints, cleaning supplies, Rayon, Nylon, Dacron, and Fabrikoid. To view the a selection of materials from this collection online now, just click here.