Playing has been a universal human activity since ancient times, regardless of culture or era. However, since the 1830s, toys and games have become an increasingly important industry. Before then, they were usually handmade and costly. However, technological advances and mass production have made toys and games more affordable and accessible to a much wider audience.
New materials and manufacturing techniques also improved the quality and durability of playthings. Metal toys, like trains and tin soldiers, became popular as they were more efficient to produce and more robust than wooden toys. Better transport and communication systems, such as railways and postal services, allowed for easier distribution and broader availability of toys and games. The Industrial Revolution also brought significant social changes, including the rise of the middle class, which had more disposable income and leisure time to spend on toys and games. This increased demand for these products, further expanding the industry.
Today, companies that manufacture toys and games study children's routines, play habits, media use, reading behavior, and access to money to create more appealing products. They also rely on branding, franchising, and tie-in promotional items to increase sales and profits. The business of playthings supports a variety of other industries.
Our archival collections document the significant role that toys and games have played and continue to play in shaping our world. At Hagley, toys and games are not just child's play.